Ecommerce Multi-Brand Professional

1 week ago

Singapore beBeeEcommerce Full time $80,000 - $120,000

Job Title: E-Commerce Brand Manager

Job Description
  • Oversee the performance and operations of multiple e-commerce stores across key online platforms.
  • Drive online revenue, ensure consistent brand experiences, optimize campaigns, and coordinate operations across multiple brand portfolios.

Responsibilities:

  • Multi-Brand Strategy & Portfolio Management:
  • Manage the e-commerce performance of multiple brands across all online platforms.
  • Tailor strategies per brand while aligning to overarching company goals.
  • Ensure each brand's voice, positioning, and customer experience is consistent and optimized online.
  • Store & Platform Operations:
  • Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites (e.g., Shopify).
  • Ensure accurate and attractive product listings, updated stock availability, and competitive pricing strategies.
  • Coordinate listings and bundle strategies tailored to each brand's positioning and sales objectives.
  • Campaign & Promotion Management:
  • Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams.
  • Manage campaign submissions, flash deals, vouchers, and platform-wide events.
  • Negotiate with platform representatives for brand-specific features and marketing opportunities.
  • Performance Tracking & Optimization:
  • Monitor and analyze brand-specific KPIs (e.g., GMV, AOV, CTR, CVR, ROAS) to track sales performance and customer behavior.
  • Use insights to optimize listings, ad placements, and campaign effectiveness per brand.
  • Prepare brand-wise monthly performance reports and improvement plans.
  • Team & Stakeholder Coordination:
  • Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators.
  • Manage junior e-commerce executives or outsourced support handling operations or chat responses.
  • Ensure smooth alignment between sales, marketing, and logistics teams across brands.
  • Inventory Planning & Fulfilment:
  • Coordinate with warehouse and logistics teams to manage inbound and outbound stock for multiple brands.
  • Forecast demand per brand and plan stock transfers to ensure healthy availability and minimize aged inventory.
  • Brand Relationship & Growth:
  • Support brand development goals, including market penetration, pricing strategies, and feedback on product performance.
  • Recommend new product introductions or platform expansions based on market demand and sales insights.

Requirements:

  • Bachelor's degree in Business Administration, or related field.
  • Minimum 3-5 years of experience in managing e-commerce operations, preferably across multiple brands.
  • Solid understanding of platform tools (e.g., Lazada/Shopee Seller Center, Shopify, TikTok Shop, Meta Ads Manager).
  • Strong data skills in Excel, Google Analytics, and/or platform reporting dashboards.
  • Excellent project management, communication, and multitasking abilities.
  • Experience managing a team or outsourced support preferred.
  • Prior experience working in a distributor, brand aggregator, or multi-brand retail environment is a plus.

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