Marketing Strategy Lead
7 days ago
Role Overview:
The Regional Trade Marketing Executive is responsible for driving the B2B2C product strategy and channel execution across Asia. This involves developing and implementing regional trade marketing strategies, managing assortment planning, product launches, and pricing strategies, as well as optimizing trade promotions and commercial policies.
- Key Responsibilities:
- Drive B2B2C product strategy and channel execution across Asia.
- Develop and implement regional trade marketing strategies across channels.
- Manage assortment planning, product launches, and pricing strategies.
- Optimize trade promotions and commercial policies.
- Analyze campaign performance and ensure data-driven marketing decisions.
Requirements:
- 3-5 years of experience in trade marketing, category management, or product management in beauty or FMCG brands.
- Proven expertise in regional marketing and distributor/channel management.
- Strong analytical skills in pricing, campaign tracking, and commercial strategy.
- Experience in multichannel execution across retail, e-commerce, and wholesale.
- Knowledge of Asian market dynamics and consumer trends.
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