Automotive Brand Specialist
2 days ago
**Job Title: Automotive Brand Specialist**
We are looking for a skilled Automotive Brand Specialist to join our team. The ideal candidate will have a strong background in automotive marketing, with a minimum of 5 years of experience in developing effective brand strategies.
The successful candidate will be responsible for developing strategies to increase digital visibility of the company/brand/product across all touch points, tracking all digital performance metrics, including usability, design, content, etc., and overseeing prospecting initiatives & monitor ROI.
Key Responsibilities:
- Develop strategies to increase digital visibility of the company/brand/product across all touch points
- Track all digital performance metrics, including usability, design, content, etc.
- Oversee prospecting initiatives & monitor ROI
- Effectively manage all agencies and vendors
- Custodian of Customer Experience (CX), which includes customer engagements, Customer Lifecycle Value (CLV), mapping of Customer Journey (CJ)
Requirements:
- Degree in Marketing
- Minimum 5 years of marketing related experience, with experience in digital marketing
- Strong analytical skills
- Innovative with creative flair, resourceful, proactive and a good team player
- Good interpersonal and communication skills
- Excellent command of written and spoken English
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