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Marketing Analytics Specialist

1 week ago

Singapore SUCCESSVANTAGE PTE. LTD. Full time
Job Title: Digital Performance Optimization Expert

About the Role:
We are looking for a highly motivated and experienced Data Insights Manager to join our team. As an essential member of our marketing analytics department, you will be responsible for analyzing and reporting on email marketing metrics, providing strategic recommendations to enhance customer engagement and retention.

Key Responsibilities:
  • Analyze and report on email marketing metrics, including open rates, click-through rates, revenue per email sent, and number of customers.
  • Evaluate the efficiency and effectiveness of email marketing campaigns, identifying areas for improvement.
  • Develop and implement DOMO dashboards to provide operational and business insights to stakeholders.
  • Design and prepare predictive analysis models to forecast sales performance and inform future campaign strategies.

Requirements:
  • At least 3 years of experience analyzing data from online marketing campaigns.
  • Advanced expertise in Excel, with knowledge of formulas, filters, graphs, VLOOKUP, and pivot tables.
  • Proficiency in data visualization tools such as DOMO, Tableau, or Power BI.
  • Experience with email marketing platforms like Maropost and a strong understanding of email marketing KPIs.