Director of Brand Development

Marketing Director

We are seeking a creative and results-driven professional to lead our marketing efforts and significantly increase brand awareness in Singapore's competitive dining market.

The primary focus of this role is to establish Vinflow as a recognized and respected name in western dining and wine culture. We are looking for a marketing expert who understands brand building, has experience in the western dining and wine industry, and possesses the vision to elevate our market presence and brand recognition.

Key Responsibilities:

• Develop and execute comprehensive brand awareness campaigns to establish Vinflow in Singapore's dining scene
• Create distinctive brand identity and messaging that differentiates us from competitors
• Conduct market research to identify target demographics and brand positioning opportunities
• Develop brand recognition strategies through consistent visual identity and messaging
• Track and increase social media post reach and engagement volumes
• Convert brand awareness into measurable restaurant foot traffic and customer visits
• Build brand credibility within Singapore's wine and fine dining community

Social Media Management

• Manage and grow Vinflow's presence across various platforms including Red Book (Xiaohongshu), Facebook, Instagram, and TikTok
• Create platform-specific content strategies tailored to each social media channel's audience
• Develop engaging visual and video content designed to drive restaurant visits and reservations
• Post regularly across all platforms with focus on maximizing reach and engagement
• Execute targeted advertising campaigns on Facebook, Instagram, and TikTok to increase foot traffic
• Optimize content strategy for each platform to convert online engagement into actual restaurant customers
• Track platform-specific metrics including post reach, impressions, and conversion to visits
• Stay updated on platform algorithm changes and best practices for Red Book, Facebook, Instagram, and TikTok

Content Creation & Production

• Create high-quality visual content including professional food photography and styling
• Produce engaging videos showcasing dishes, wine selections, dining atmosphere, and behind-the-scenes content
• Develop video content for different platforms (short-form for TikTok/Instagram Reels, longer format for Facebook)
• Create platform-specific content including Red Book lifestyle posts, Instagram Stories, Facebook events, and TikTok trends
• Write compelling captions and copy in both English and Mandarin for different audiences
• Design marketing materials, promotional graphics, and branded content
• Coordinate and direct content shoots including food styling and venue photography
• Edit photos and videos using professional editing software
• Maintain consistent visual brand identity across all created content

Public Relations & Industry Presence

• Build relationships with food critics, wine writers, and industry influencers
• Secure media coverage and editorial features to increase brand visibility
• Establish Vinflow as a thought leader in Singapore's wine and dining scene
• Coordinate with wine industry professionals and participate in wine events
• Develop strategic partnerships with luxury brands and complementary businesses
• Manage crisis communications and protect brand reputation

Performance Tracking & Analytics

• Monitor and report on key performance indicators: social media post reach volumes and customer visit numbers
• Establish clear correlation between marketing activities and restaurant traffic
• Track conversion rates from social media engagement to actual restaurant visits
• Analyze customer visit patterns and optimize marketing timing accordingly
• Provide regular reports on post performance and corresponding foot traffic increases
• Use data insights to refine marketing strategies for maximum customer acquisition

Required Qualifications:

Experience & Education

• Minimum 3-5 years of marketing experience, preferably in F&B or hospitality industry
• Proven track record of successful marketing campaign development and execution
• Experience with digital marketing platforms and analytics tools

Skills & Competencies

• Strong brand building and strategic marketing experience
• Proven ability to drive measurable increases in post reach and restaurant foot traffic
• Expert knowledge of Red Book (Xiaohongshu), Facebook, Instagram, and TikTok platforms
• Advanced content creation skills including photography, videography, and video editing
• Proficiency in content creation tools
• Experience with food photography, styling, and restaurant videography
• Strong visual storytelling abilities and creative content development
• Understanding of each platform's content format requirements and best practices
• Ability to create content that drives tangible business results and customer visits
• Experience with influencer partnerships and collaborative content creation
• Bilingual capabilities (English and Mandarin preferred) - essential for Red Book content creation
• Prefer Singapore Citizen or PR

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