Data Analyst for Marketing Operations
6 days ago
We are seeking a Data Analyst for Marketing Operations to join our team at PEOPLEBANK SINGAPORE PTE. LTD.
OverviewThe role involves managing data operations for marketing initiatives, ensuring seamless integration of event technology platforms, and providing technical support during events. The successful candidate will have strong organizational and project management skills, with experience in event management, preferably in a corporate environment.
Key Responsibilities- Project Management:
- Manage incoming requests from the ASEAN Field Marketing Team.
- Ensure all project requests include necessary details and content for the field marketing operation team, meeting SLAs.
- Collaborate with the ASEAN Field Marketing Team and the Field Programs Team to understand capacity and allocate resources effectively.
- Complete allocated requests most efficiently, effectively and within the agreed deadline.
- Event Operations:
- Create pre-event target audience strategy and insights
- Oversee the event technology platform to ensure seamless integration and functionality.
- Manage registration systems, event apps, and other event technology tools.
- Provide technical support and troubleshooting during events to ensure smooth operation.
- Oversee data operations related to event registration and attendance tracking.
- Manage post-event communication lead management, delivering priority leads within 24 hours post-event.
- Data Quality:
- Ensure we manage data in compliance with relevant ASEAN legislation.
- Address quality issues affecting business, such as duplicate records and incomplete information.
- Provide a minimum of monthly database health insights for ASEAN
- Data Coordination:
- Check and update fields for data import Excel ROE.
- Conduct list scrubbing.
- Support data analysis with uploads and data splitting for large events.
- Create DE in Marketing Cloud based on CRM reports.
- Build Org62 Reports.
- Update campaign member status in CRM campaigns.
- Leads Management:
- Own and understand the lead process, from Web-to-lead form to Leads Object.
- Manage lead assignment rules and lead queues.
- Handle list imports and record updates.
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