Global Marketing Strategist

7 days ago


Singapore PAZZION INTERNATIONAL PTE. LTD. Full time
Job Description

Pazzion Group, a leading fashion brand, seeks an experienced Global Marketing Strategist to drive our brand's success. As we continue to grow, this role will play a vital part in crafting and executing high-quality marketing campaigns that blend style and comfort.

About Pazzion Group

We are a renowned footwear and accessories brand, known for our unique blend of style and comfort. With a strong presence in the market, we are looking for a skilled professional to help us reach new heights.

Key ResponsibilitiesPerformance Marketing
  • Plan, implement, and optimize paid campaigns across various platforms to ensure maximum ROI.
  • Analyze campaign performance and adjust strategies accordingly.
Digital Marketing
  • Develop and oversee social media strategy and content creation to engage and grow our online community.
  • Monitor digital performance and identify areas for improvement.
Public Relations (PR)
  • Build and maintain strong media relationships to secure press coverage for campaigns and product launches.
  • Manage press releases, media kits, and corporate communications to enhance brand visibility.
KOL Management
  • Identify, onboard, and manage KOLs aligned with the brand's image.
  • Provide reports to track and evaluate the effectiveness of KOL partnerships.
Customer Relationship Management (CRM)
  • Develop CRM strategies to enhance customer engagement and loyalty.
  • Oversight of customer segmentation and personalized marketing efforts.
RequirementsQualifications and Skills
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 3-5 years of relevant experience in Performance/Digital Marketing, PR, KOL Management, and CRM within the lifestyle, retail, or fashion industry.
  • Proven ability to design and implement successful marketing campaigns.
  • Strong analytical skills with proficiency in marketing tools (e.g., Google Analytics, Facebook Business Manager, SEO tools).
Salary

$80,000 - $120,000 per annum, depending on experience.

Why Join Us?

We offer a dynamic work environment, opportunities for growth and development, and a competitive salary package.



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