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Strategic Communications Specialist
1 month ago
Strategic Communications Specialist
About the Role:We are seeking a highly skilled Strategic Communications Specialist to join our team at YUE SHOW PTE. LTD. As a key member of our public relations department, you will be responsible for developing and implementing strategic communication plans that drive business growth and enhance our brand reputation.
Key Responsibilities:- Strategic Planning: Collaborate with senior management to develop PR strategies and campaigns, setting goals and objectives for public relations efforts.
- Team Supervision: Guide and mentor junior PR staff, including assistants and interns, delegating tasks effectively to ensure efficient execution of PR activities.
- Media Relations Management: Build and maintain strong relationships with key media contacts, overseeing the drafting and approval of press releases, media kits, and pitches.
- Event Oversight: Plan and coordinate high-profile events, such as press conferences, sponsorships, and promotional events, ensuring event objectives align with the organization's PR goals.
- Content Development: Oversee the creation of high-quality content for press materials, articles, and social media, reviewing and approving content to ensure it adheres to brand guidelines and messaging.
- Social Media Strategy: Develop and implement social media plans to enhance online presence, monitoring performance metrics and making data-driven adjustments.
- Brand Reputation Management: Monitor public perception and recommend strategies to maintain or enhance the brand's reputation, responding to negative publicity and managing crises proactively.
- Research and Analysis: Analyze market trends and audience preferences to inform PR strategies, compiling performance reports for campaigns and presenting findings to senior management.
- Stakeholder Engagement: Cultivate relationships with internal and external stakeholders, including clients and partners, acting as a liaison between the PR team and other departments.
- Budget Management: Assist in managing budgets for PR campaigns and events, ensuring cost-effective allocation of resources.
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced environment
- Experience with social media platforms and content management systems
- Proficiency in Microsoft Office and Adobe Creative Suite
- Competitive salary: $80,000 - $100,000 per annum
- Award-winning company culture