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Strategic Communications Specialist

1 month ago


Singapore YUE SHOW PTE. LTD. Full time
Job Title:

Strategic Communications Specialist

About the Role:

We are seeking a highly skilled Strategic Communications Specialist to join our team at YUE SHOW PTE. LTD. As a key member of our public relations department, you will be responsible for developing and implementing strategic communication plans that drive business growth and enhance our brand reputation.

Key Responsibilities:
  • Strategic Planning: Collaborate with senior management to develop PR strategies and campaigns, setting goals and objectives for public relations efforts.
  • Team Supervision: Guide and mentor junior PR staff, including assistants and interns, delegating tasks effectively to ensure efficient execution of PR activities.
  • Media Relations Management: Build and maintain strong relationships with key media contacts, overseeing the drafting and approval of press releases, media kits, and pitches.
  • Event Oversight: Plan and coordinate high-profile events, such as press conferences, sponsorships, and promotional events, ensuring event objectives align with the organization's PR goals.
  • Content Development: Oversee the creation of high-quality content for press materials, articles, and social media, reviewing and approving content to ensure it adheres to brand guidelines and messaging.
  • Social Media Strategy: Develop and implement social media plans to enhance online presence, monitoring performance metrics and making data-driven adjustments.
  • Brand Reputation Management: Monitor public perception and recommend strategies to maintain or enhance the brand's reputation, responding to negative publicity and managing crises proactively.
  • Research and Analysis: Analyze market trends and audience preferences to inform PR strategies, compiling performance reports for campaigns and presenting findings to senior management.
  • Stakeholder Engagement: Cultivate relationships with internal and external stakeholders, including clients and partners, acting as a liaison between the PR team and other departments.
  • Budget Management: Assist in managing budgets for PR campaigns and events, ensuring cost-effective allocation of resources.
Required Skills and Qualifications:
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work effectively in a fast-paced environment
  • Experience with social media platforms and content management systems
  • Proficiency in Microsoft Office and Adobe Creative Suite
Benefits:
  • Competitive salary: $80,000 - $100,000 per annum
  • Award-winning company culture