LEWIS Communications GmbH | Director, Insights and Analytics

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF promotes social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. Since January 2021, the TLF has now supported over 2,000 causes all over the globe. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to maximise the grants’ effectiveness.
About this role
We're looking for a passionate and effective Insights and Analytics individual who lives and breathes data, is sensitive to it, appreciates it and importantly, understands how to analyse and use it. This person is able to transform data points into easily digestible visuals and possesses storytelling capabilities that connect the analysis and insights into a clear strategy that delivers to the brand’s objectives and generates impactable business results.
The Insights and Analytics Director will work in tandem with market and account leads to identify gaps and opportunities, develop research solutions, analysis and measurement frameworks that map across both marketing (communications), PR and sales objectives. You will be responsible for internal data integrity and external informed intelligence to support campaign activity across channels.
You will guide internal teams and clients in making data-informed decisions on brand positioning, communications strategy, crisis pre-emptive and management measures, customer sentiments, brand reputation etc. Some solutions you put forth may include market research and analytics, persona development, audience segmentation, marketing mix modelling, price modelling, social analytics, dashboard development or leading integrated data initiatives across various marketing channels.
Using tools such as, but not limited to Cision, Brandwatch, Meltwater, Penta, Locowise, Google Analytics 4, as well as consumer research e.g. focus groups, you will marry data to produce actionable insights to help brands develop data backed communications and marketing strategies that are effective, efficient and accountable.
Purpose of the role
The overall purpose of the role is to support the growth of our Insights and Analytics offering across APAC and the global network, with a sharp focus on research-based and data-driven strategic consultancy. This role will mentor and nurture the existing team of research and media analysts who have been driving implementation initiatives in the region. This includes supporting new business efforts, nurturing existing clients, and aiding in the development of best-in-class Analytics programs for our clients.
A key component of this role is the ability to effectively identify opportunities for business intelligence, data-driven marketing and sales offering together with the broader Performance marketing team.
Key Responsibilities
Client Engagement
Work with market, account leads, and the Performance Marketing team to develop measurement strategies and define key performance metrics for clients and prospects based on business objectives and the customer journey.
Establish strategic relationships with key clients, providing insight across all analytical aspects of the marketing and communications spectrum.
Act as an extension of lead account strategist(s), working to map back to cohesive program KPIs across workstreams.
Ensure excellent client communication at all levels; defining KPIs, deadlines and service agreements.
Develop new insights solutions or find workarounds on limited data points or quality challenges to ensure we continue improving the quality of our work and value add to our clients’ business growth.
Develop strong relationships with research and data partners to ensure we are on the forefront of latest features, trends and trial opportunities.
Design and develop dashboard reporting capabilities for ease of data visualisation, analysis and reporting across various objectives e.g. media/social monitoring, crisis alerts.
New Business
Identify and secure upsell/cross-sell opportunities with existing clients, plus client and services cascade opportunities across the network.
Support and/or lead TEAM LEWIS new business efforts when necessary, in particular where data and insights play a key part of the requirement.
Lead credentials and pitches for business analytics and insights offering, developing strategic insight, messaging and creative concepts.
Network to cultivate relationships with regional and global senior client decision makers.
Thrive in a team working environment when leading a team of research and media analysts; nurturing them to deepen their analytics and technical expertise and developing new growth paths.
Guide team members to maximize usage of data tools and share research best practices and findings, including customer insight, benchmarking, and industry updates.
Excel at leading bright, creative and ambitious people; a collaborative team worker who is able to instil accountability and empower people to succeed.
Ability to problem solve, project manage and multi-task. Will take charge of a situation and act as leader to ensure completion of deliverables to a timely and high standard.
About you
The ideal candidate will have a strong, holistic expertise in insights & analytics, including:
Ability to drive actionable insights by integrating, segmenting and analysing data.
Ability to create a measurement strategy and output that clients (including c-level) will find meaningful and valuable.
Ability in data storytelling and visualisation, including the identification/communication of actionable insights that will inform marketing/communications programs.
Proficient in accessing and transforming data into insights.
Ability to build strategic brand positioning and behavioural change campaigns.
Can conduct advanced media and social listening & analysis, including consultancy on listening strategy.
Familiarity with media, social listening and brand reputation tools e.g. Brandwatch, Cision, Locowise, Meltwater, Penta.
High level of business acumen, including successful commercial management.
Strong understanding of integrated communications; experience integrating PR with digital marketing, content and broader marketing activities.
Proven track record of consistently making good decisions through a combination of analysis, experience and judgment.
Ability to think strategically, anticipate future trends and potential pitfalls.
Strong written and verbal communication and presentation skills.
Strategic thinker who enjoys counselling clients and devising and running integrated campaigns.
Plus to have experience in:
Integration with primary research, SEO, digital analytics and multi-country campaigns.
Leading a small team of analysts across markets.
Ability to communicate in both business and technical terms.
Ability to communicate in Chinese language.
You are likely to have at least 8 - 10 years of relevant work experience.
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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