Digital Media Performance Specialist

2 days ago


Singapore This Is An IT Support Group Full time
Job Overview
As a Digital Media Performance Specialist at Carat, you will be responsible for managing paid media channels such as paid search, metasearch, display & social prospecting and retargeting for the APAC region. This role requires management of media agency to achieve digital performance objectives (growth and efficiency), thorough detailed analysis to ensure Yo Y growth, recommendation of tests-and-learns, scaling through new channels, and creative optimisation.

About You
We are looking for a highly skilled individual with hands-on knowledge of managing and optimising digital channels (either client-side or agency side). You should have experience planning, managing and optimising paid search / online activity to budget and revenue targets. Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics is a must. Strong problem-solving skills and ability to act autonomously are required. Additionally, project management skills, including the ability to manage details through to completion and ensure project deadlines are met, are essential.

Responsibilities
Your main responsibilities will include working with the media agency on a day-to-day to deliver targets set during annual & quarterly planning. You will analyse different campaign sets to track period-on-period growth and find opportunities for expansion. You will work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance. Drive revenue growth and efficiency gains within performance media channels and making improvements to process across PPC, display, social, retargeting, meta search, and affiliates. You will lead the activation of new initiatives with the media agency, based on historical data and best practices. Project manage implementation of tests to ensure activation is completed on time and on budget. Maintain reports with historical performance for internal updates as well as regular performance analysis. Work with internal stakeholders to coordinate the launch of new hotels on lower & mid funnel channels. Managing external partners to deliver ROAS performance on paid media channels.

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