Digital Marketing Expert

5 days ago


Singapore LUMOS Projector Full time
Company Overview
LUMOS Projector is a fast-growing e-commerce brand specializing in home cinema projectors. We operate in Singapore, Malaysia, and the Philippines, serving customers with innovative products and exceptional service.

Job Description
We are seeking a Senior Performance Marketing Executive to lead our marketing efforts. The successful candidate will be responsible for executing and optimizing performance across Facebook, Instagram, TikTok, and Google Ads. Additionally, they will manage marketplaces such as Shopee, Lazada, and TikTok, oversee new product launches, craft email campaigns, optimize ad content, and direct creatives while managing web content and social media feeds.

Responsibilities
  • Execute, monitor, and optimize performance of FB/Insta/Tiktok/Google Ads
  • Manage marketplaces - plan campaigns and mechanisms to drive sales
  • Manage new product launches
  • Structure ad content and creatives to optimize performance - video & static
  • Manage social media feed
  • Optimize website content

Required Skills and Qualifications
  • 1-3 years of experience in performance/digital marketing
  • Possession of analytical skills to understand what drives results
  • Familiarity with Excel and reporting formats
  • Sound understanding of measurement metrics


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