Media Strategy Specialist

5 days ago

Singapore beBeeInnovation Full time $90,000 - $120,000
Job Description:

As a Media Planning Manager, you will play a key role in driving growth and innovation in the APAC region. Your primary responsibility will be to develop and implement strategic media plans that align with our global strategy of excellence.

You will work closely with cross-functional teams to launch, traffic, QA, and analyze media campaigns across multiple platforms. This includes developing audience strategies using data signals and inventory planning, as well as ensuring brand safety and inventory quality standards.

Apart from this, you will also be responsible for managing vendor relationships, staying ahead of platform updates, and reviewing, verifying, and processing vendor invoices.

Your goal is to drive measurable business impact by creating cutting-edge campaigns for our clients. You will work closely with the EightBar, IBM, and WPP teams to develop and implement comprehensive media strategies spanning the customer journey.

Key responsibilities include launching, trafficking, QA, and analyzing media campaigns across platforms (display, audio, video, pDOOH), developing and implementing strategic media recommendations using planning tools, tracking and optimizing campaign metrics, generating actionable insights from campaign data to inform strategy, and managing the dynamic creative optimization (DCO) framework with cross-functional teams.

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