Senior Marketing Campaign Manager

1 week ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Senior Marketing Executive Role

We are seeking a data-driven Senior Marketing Executive to plan and run campaigns that drive qualified leads, test drives, and showroom footfall across our brands. This role requires owning day-to-day campaign execution, content and landing page performance, marketing operations, and vendor/agency coordination.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns (Meta, Google, YouTube, Display) to deliver MQLs/test drive bookings at target CPL/CAC and ROAS.
  • Manage budgets and pacing across brands and models; run A/B tests on creatives, copy, and audiences.
Content and Brand:
  • Drive the monthly content calendar across social, EDMs, and blog; brief designers and videographers; ensure brand consistency.
  • Write on-brand ad copy and landing page content that converts.
Web and SEO:
  • Own landing pages: brief builds, wireframe when needed, implement CRO best practices (forms, CTAs, social proof), coordinate with web/dev.
  • Execute on-page SEO basics and monitor rankings/traffic.
CRM and Marketing Ops:
  • Partner with Sales Ops on Salesforce-driven lead flows, UTMs, and attribution.
  • Set up automations/EDMs (nurture, no-show, post-test-drive) and maintain clean tracking (UTM hygiene, naming conventions).
Events and Launches:
  • Support model launches, pop-ups, and showroom activations: pre-event hype, onsite capture, follow-up funnels.
Analytics and Reporting:
  • Build weekly dashboards and monthly reviews: leads, CPL, test drive bookings, conversion rates, ROAS, pipeline contribution.
  • Translate insights into next-month action plans.
Required Skills:
  • 4–7 years of marketing experience; agency background strongly preferred (automotive or performance accounts a plus).
  • Hands-on with Meta Ads, Google Ads/YouTube, GA4, Looker/Data Studio (or equivalent).
  • Working knowledge of Salesforce (or similar CRM), marketing automation/EDM tools, and lead routing.
  • Strong copywriting for ads/landing pages; comfortable briefing creatives (Canva/Figma basics a plus).
  • Solid grasp of CRO/SEO fundamentals and web analytics; adept with spreadsheets.
  • Excellent project management, stakeholder communication, and vendor management.
  • Singapore market familiarity and PDPA awareness.
Nice-to-Have:
  • Automotive category experience (EV campaigns, showroom funnels).
  • Experience with offline-to-online attribution and call tracking.
  • Basic HTML no-code tooling (Webflow/WordPress editors).

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