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Digital Content Strategist for Global Marketing

1 week ago

Singapore Tbwa ChiatDay Inc Full time

Figma, a leading design and collaboration platform, is seeking a skilled Digital Content Manager to lead our JAPAC web marketing presence and drive growth through SEO and conversion rate optimisation.

This exciting role will work closely with the Regional and Global Marketing teams to develop and implement strategies that drive Japan and APAC traffic engagement and conversion through our core user paths.

As the first JAPAC SEO & Digital Content Manager, you'll be responsible for process development, journey optimisation, analytics, day-to-day content production, SEO, and project management to help us take our web marketing surfaces to the next level.

About the Role
  • Work alongside the Regional and Global Marketing teams to grow and optimise our Japanese and APAC web marketing presence and traffic to site.
  • Produce and audit web pages in the CMS across Japanese, Korean, and other APAC languages.
  • Identify SEO and content growth opportunities by analysing existing content and information architecture, keyword constructs, and data/traffic metrics.
  • Design and implement processes and programs that enable the team to work more efficiently across teams, and within the team.
  • Collaborate with brand, web, editorial, marketing ops, and other teams to develop and implement the web marketing strategies that drive Japan and APAC traffic engagement and conversion through our core user paths.
About You
  • Experience in content strategy and site performance analysis.
  • Strong understanding of SEO and website analytics and previous experience using an SEO tool for keyword research.
  • Experience working on multi-language websites, managing content projects and requests, website development, and content management systems.
  • Familiarity and experience with website development, international marketing SEO best practices, and content management systems.
  • Expert at prioritising, organising, and managing multiple projects with competing deadlines and needs.
  • Ability to partner effectively with collaborators and influence decisions at all levels.
  • Exceptional verbal and written communication skills with a focus on collaboration.