Associate, CRM

4 weeks ago


Singapore Tapestry Full time

Tapestry is a global house of brands, and we're always on a journey to becoming our best. We're looking for a talented CRM & Data Insights Specialist to join our Coach SEA team in providing CRM data insights and driving business growth.

Key Responsibilities:

  • Manage reports and dashboards to measure customer acquisition and retention, leveraging CRM data to provide insights and recommendations.
  • Implement new loyalty programs and develop strong relationships with cross-functional teams to gather qualitative and on-ground feedback.
  • Monitor performance of CRM promotions, manage customer communications, and provide CRM system administration support to stores.
  • Lead CRM projects, such as name capture revamps, and work with RM to segment customers for WhatsApp blasts.

Requirements:

  • At least 2 years of relevant experience in CRM, preferably in FMCG or Retail industries.
  • Superior proficiency in Excel and comfort with data crunching and reporting.
  • Drive and proactive problem-solving skills, with a team player attitude and people-oriented mindset.
  • Flexibility and independence, with fluency in both verbal and written English.

Our Competencies:

  • Courage: Provides current, direct, complete, and actionable positive and corrective feedback to others.
  • Creativity: Comes up with a lot of new and unique ideas and makes connections among previously unrelated notions.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers.
  • Dealing with Ambiguity: Can effectively cope with change and shift gears comfortably.
  • Drive for Results: Can be counted on to exceed goals successfully and is bottom-line oriented.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization.
  • Learning on the Fly: Learns quickly when facing new problems and is a relentless and versatile learner.

Tapestry is an equal opportunity and affirmative action employer, and we pride ourselves on hiring and developing the best people.


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