Marketing Specialist

3 weeks ago


Singapore WINE KIN PTE. LTD. Full time
The Role

We are seeking a skilled Marketing Executive to join our team at WINE KIN PTE. LTD. As a key member of our marketing team, you will be responsible for implementing strategies to enhance brand visibility and engagement in the fine wine and alcohol supply industry.

Key Responsibilities
  • Content Creation and Management: Develop engaging content for digital platforms, including social media, website, and email campaigns; create timely content and creative reels for TikTok and Instagram.
  • Social Media Management: Support the management of social media channels by scheduling posts, responding to comments, and monitoring engagement.
  • Search Engine Optimization (SEO): Utilize basic SEO knowledge to optimize website content for target audiences and increase organic followers.
  • Collaborate with the sales team to target private clients and propose creative campaigns for festive occasions.
  • Aid in setting up and monitoring digital advertising campaigns; assist in executing email marketing, including template creation and list segmentation.
  • Conduct basic photoshoots for new stock images of gift sets and wines; update monthly wine catalogs and produce weekly email newsletters.
  • Track key metrics using tools like Google Analytics to provide optimization insights; research industry trends and competitor activities.
  • Work closely with the sales team to coordinate efforts; assist relevant department/clients for marketing materials related to collaborations and events.

Qualifications and Skills
  • Diploma in Marketing, Communications, or related field.
  • 2 years of marketing experience required (including SEO, social media, email marketing, and content marketing).
  • Basic understanding of digital marketing tactics including SEO, social media, email marketing, and content marketing.
  • Preferably proficient in Adobe Photoshop, illustrator, Canva, MailChimp, and basic Microsoft office.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to interpret data effectively.
  • Creative thinking and a willingness to learn about fine wines and alcohol industry.
  • Knowledge of current digital marketing trends and best practices.
  • Proficiency in managing Chinese social media platforms, such as Xiao Hong Shu.


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