Marketing Specialist
3 weeks ago
We are seeking a skilled Marketing Executive to join our team at WINE KIN PTE. LTD. As a key member of our marketing team, you will be responsible for implementing strategies to enhance brand visibility and engagement in the fine wine and alcohol supply industry.
Key Responsibilities
- Content Creation and Management: Develop engaging content for digital platforms, including social media, website, and email campaigns; create timely content and creative reels for TikTok and Instagram.
- Social Media Management: Support the management of social media channels by scheduling posts, responding to comments, and monitoring engagement.
- Search Engine Optimization (SEO): Utilize basic SEO knowledge to optimize website content for target audiences and increase organic followers.
- Collaborate with the sales team to target private clients and propose creative campaigns for festive occasions.
- Aid in setting up and monitoring digital advertising campaigns; assist in executing email marketing, including template creation and list segmentation.
- Conduct basic photoshoots for new stock images of gift sets and wines; update monthly wine catalogs and produce weekly email newsletters.
- Track key metrics using tools like Google Analytics to provide optimization insights; research industry trends and competitor activities.
- Work closely with the sales team to coordinate efforts; assist relevant department/clients for marketing materials related to collaborations and events.
Qualifications and Skills
- Diploma in Marketing, Communications, or related field.
- 2 years of marketing experience required (including SEO, social media, email marketing, and content marketing).
- Basic understanding of digital marketing tactics including SEO, social media, email marketing, and content marketing.
- Preferably proficient in Adobe Photoshop, illustrator, Canva, MailChimp, and basic Microsoft office.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data effectively.
- Creative thinking and a willingness to learn about fine wines and alcohol industry.
- Knowledge of current digital marketing trends and best practices.
- Proficiency in managing Chinese social media platforms, such as Xiao Hong Shu.
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