Fashion Retail Influencer Marketing Specialist

3 days ago


Singapore beBeeInfluencer Full time $100,000 - $140,000

We are seeking a seasoned Influencer Marketing Strategist to spearhead our influencer marketing initiatives in the e-commerce fashion retail space.

Key Responsibilities:
  • Identify and collaborate with nano, micro, and macro influencers and content creators to align with business objectives.
  • Nurture and expand relationships with influencers through regular communication and outreach, targeting new demographics.
  • Strengthen partnerships with talent via mailings, gifting, and brand initiatives.
  • Work closely with teams to exceed targets in revenue growth, engagement, and follower expansion.
  • Manage influencer marketing budgets and forecasts, optimizing strategies based on business needs.
  • Track and analyze the success of social media campaigns using key performance indicators (KPIs).
  • Develop and manage an influencer calendar for all social channels.
  • Stay up-to-date on industry trends in social media, influencer marketing, and emerging platforms.
Requirements:
  • Relevant degree holder.
  • Minimum 5 years of experience in managing social media platforms, preferably in the fashion retail industry.
  • Established network of key opinion leaders (KOLs) or influencers for branding purposes.


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