Consumer Marketing Strategist

6 days ago


Singapore People Profilers Full time

Job Overview

We are seeking a highly motivated and dynamic Consumer Marketing Strategist to join our team at People Profilers. This role will be responsible for supporting the Line Manager in spearheading end-to-end B2C events, developing consumer marketing strategy, and conceptualizing and implementing consumer marketing plans.

Main Responsibilities

  • Support the Line Manager in managing B2C events, from strategy to post-event analysis and reporting.
  • Develop and implement consumer marketing strategies to achieve target client acquisitions.
  • Plan, develop, execute, and oversee go-to-market consumer initiatives, including integrated marketing campaigns, digital marketing, and development of marketing materials.
  • Manage tactical promotions, corporate partnerships, and loyalty & referral programs.
  • Collaborate with the marketing team to manage marketing initiatives and activities.

Requirements

  • Degree with at least 2 years of relevant experience.
  • Experience in events management.
  • Strong background in digital and social media marketing, partner management, and traditional marketing.
  • Excellent verbal and written communication skills in English, with a flair for copywriting.
  • Highly motivated, dynamic, resourceful, and results-driven.

Required Skills

Copywriting, B2C Acquisitions, Budget Management, Marketing Strategy, Social Media Marketing, Partnerships, Campaigns, Digital Marketing Strategy, Marketing Materials, Planning, English Management.



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