Marketing Director

2 months ago


Singapore Ascott International Management Pte Ltd Full time

About the Role

Ascott International Management Pte Ltd is seeking a skilled Marketing Director to lead our brand strategy efforts. The successful candidate will be responsible for developing and executing integrated marketing communications (IMC) programmes that drive business growth and enhance our reputation.

About You

We are looking for a seasoned marketing professional with expertise in IMC programme development, execution, and measurement. Your experience in managing cross-functional teams and collaborating with stakeholders will be essential in this role.

Key Responsibilities

  • Develop and execute IMC plans that align with business objectives and target audience needs;
  • Manage IMC programme concept development, key messaging, and marketing mix across traditional and digital media platforms;
  • Oversee the implementation of IMC programmes and activities, ensuring consistency and effectiveness;
  • Analyse performance data to identify areas of improvement and inform future programme development;
  • Cultivate relationships with partners to leverage their network and reach in support of marketing objectives;
  • Advise on product development and enhancement initiatives, working closely with sales and technology teams to obtain feedback and insights.

What We Offer

As a valued member of our team, you can expect:

  • A competitive salary range of SGD 120,000 - 180,000 per annum, depending on experience;
  • Flexible benefits package with comprehensive medical coverage for self and family;
  • Opportunities for training and development to enhance your skills and career prospects;
  • Subsidised rates at Ascott serviced residences;
  • A strong advocate of staff volunteerism and wellness programmes.

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