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2 weeks ago
We are seeking a skilled Modern Trade Strategist to spearhead the development and execution of innovative trade strategies for key retail accounts.
Key Responsibilities:- Develop and implement comprehensive modern trade plans to drive sales growth and achieve business objectives
- Establish strong relationships with key decision-makers at retail partners to negotiate favorable terms and optimize shelf space allocations
- Monitor and analyze sales data to identify trends, opportunities, and areas for improvement
- Conduct regular business reviews with retail partners to assess performance, discuss challenges, and align on future goals
- Ensure seamless product availability on shelves and maintain Planogram Compliance across all assigned outlets
- Regularly visit assigned outlets to monitor performance, address issues, and provide support as needed
- Assist with stock replenishment of SKUs on shelves, ensuring timely and efficient inventory management
- Monitor Best Before dates of all SKUs and prioritize stock rotation to minimize waste
- Provide detailed weekly location reports and updates to stakeholders in a timely manner
- Collaborate with retailers on category management initiatives and planogram optimization to maximize product visibility and shelf share
- Ensure adherence to brand standards and retailer requirements through diligent monitoring and compliance
- Stay informed about market trends and competitor activities to inform strategic decisions
- Plan and execute impactful promotions, sampling sessions, and product launches to drive sales and customer engagement
- Coordinate in-store promotional materials and displays to create an immersive brand experience
- Manage promotional budgets effectively, evaluating ROI and optimizing trade spending to maximize return on investment
- Analyze sales data, market share, and performance metrics to inform business decisions and drive growth
- Prepare comprehensive reports on channel performance, highlighting key findings and recommendations
- Track and report on key performance indicators to senior management, ensuring transparency and accountability
The ideal candidate will possess a minimum GCE 'N' Level / NITEC qualification with at least 2 years of working experience in FMCG merchandising, preferably in the F&B category. Strong analytical skills and experience in retail or FMCG environments are highly desirable.
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