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Marketing Director for Digital Assets

1 week ago

Singapore Cobo Global Limited Full time

We are a leading provider of digital asset custody and wallet infrastructure solutions, trusted by over 500 organizations worldwide.

We are seeking a talented digital marketer to join our team and drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive business objectives.
  • Manage technical SEO, content strategy, and backlink growth to improve online presence.
  • Analyze funnel performance and implement optimization strategies to improve lead conversion rates.
  • Collaborate with cross-functional teams to create high-quality content and thought leadership pieces.
  • Plan and execute multi-channel growth initiatives to reach target audiences.
  • Monitor KPIs and adjust strategies based on campaign performance.

Requirements:

  • Proven track record in digital marketing with a focus on measurable results.
  • Expertise in SEO, email marketing, and paid advertising.
  • Proficiency in marketing tools including Google Analytics, Google Search Console, Semrush, Salesforce, and other automation tools.
  • Strong data analytics and marketing attribution skills.
  • Prior experience in the cryptocurrency or blockchain industry.
  • English and Mandarin proficiency.