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Digital Marketing Strategist Lead

2 weeks ago

Singapore beBeeStrategist Full time
Job Title: Digital Marketing Strategist Lead

This role is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events.

We are seeking a highly skilled professional to lead our digital marketing efforts. The ideal candidate will have a proven track record in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram, and TikTok.

Key Responsibilities:

  • Craft and execute compelling digital marketing campaigns that drive business results.
  • Develop and implement effective communication strategies, leveraging both digital and traditional platforms while rooted in data-driven insights.
  • Collaborate with cross-functional teams to design, build, and maintain an engaging online community.
  • Analyze performance insights to optimize digital marketing efforts and maximize impact.
  • Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns.
  • Maintain up-to-date knowledge of emerging media platforms and technologies.
  • Manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.
  • Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.

Requirements:

  • Proven track record in digital marketing.
  • Strong grasp of website analytics, digital ad serving tools, and digital media consumption habits.
  • Excellent interpersonal and communication skills, fostering collaboration and synergy.
  • Maturity, resourcefulness, and strategic thinking.
  • Exceptional written and verbal communication skills.
  • Experience in B2C industry.
  • Prior working experience with marketing agency is an advantage.