
Marketing Director
3 days ago
Develop impactful marketing campaigns to connect with people and build awareness for a luxury audio brand. This role requires a balance of creative strategy and hands-on execution.
Key Responsibilities:
• Collaborate with franchisee partners to build and monitor marketing plans, growing brand awareness and sales across South Pacific markets.
• Develop yearly marketing and PR strategies for the region, ensuring alignment with key objectives.
• Propose client experience and CRM plans to support partner recruitment of high net worth individual clients.
• Build media, influencer, and luxury industry networks to increase Bang & Olufsen visibility and partnerships.
• Partner with the creative team to develop briefs and guide direction on advertising and public communications.
• Conceptualize and execute multi-channel campaigns, ensuring aligned messaging across channels.
• Manage content and updates for customer touch points, establishing guidelines and providing sales support.
• Gather insights to inform outreach strategies, increasing customer conversions and qualified leads.
• Identify campaign effectiveness and optimize accordingly.
• Present ideas and deliverables to internal and external teams.
Requirements
• Approximately 5-10 years' experience in marketing is required, with proven experience in developing marketing plans and campaigns, preferably in a luxury or premium brand.
• Effective communication and networking skills are essential for building partnerships and communicating with stakeholders.
• A Bachelor's or Master's degree in marketing, business, or a related field is required.
• Excellent written and verbal communication skills, strong project management, multitasking, and decision-making skills are necessary.
• Metrics-driven marketing mind with an eye for creativity is essential.
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