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Trade Marketing Specialist

1 week ago

Singapore Asia Pacific Breweries Singapore Pte. Ltd. Full time
Job Description

We are seeking a highly experienced Trade Marketing Manager to join our team at Asia Pacific Breweries Singapore Pte. Ltd. The ideal candidate will be responsible for driving the growth of APBS brands in Singapore by building partnerships through distribution, visibility, and activations at the point-of-purchase.

The successful candidate will have a proven track record of delivering effective commercial activities through project management and organizational skills. They will also possess strong business analytical, strategic, and critical thinking skills, as well as solid commercial and business acumen in decision-making and business strategies.

Main Responsibilities:
  • Identify commercial opportunities and challenges through Customers/Consumers/Shopper/Category understanding and business insights to deliver business objectives.
  • Develop trade marketing activities and FY budget plan with cross-functional team consistent with overall company's brand and channel strategies.
  • Analyze sales channel data and performance metrics such as market share, volume and value data, pricing data as well as competitive landscape to develop actionable insights and sales strategies.
Requirements:
  • University degree in business, marketing or a related field.
  • 5+ years of proven experience in commercial roles.
  • Strong business analytical, strategic, and critical thinking skills.
  • Solid commercial and business acumen in decision-making and business strategies.