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Media and Campaign Optimization Expert

7 days ago

Singapore This is an IT support group Full time
APAC Paid Advertising Manager Job Description

This is a senior leadership role that requires strong leadership skills and ability to drive results. You will be responsible for managing paid media channels such as paid search, metasearch, display & social prospecting and retargeting for the APAC region. You will work closely with our media agency to deliver targets set during annual & quarterly planning.

Key Responsibilities
  • Manage media agency to achieve digital performance objectives (growth and efficiency).
  • Thorough detailed analysis to ensure YoY growth.
  • Recommendation of tests-and-learns, scaling through new channels, and creative optimisation.
  • Drive revenue growth and efficiency gains within performance media channels.

Requirements
  • Bachelor's degree in marketing or related field.
  • 5+ years of experience in online marketing roles in APAC.
  • Hands-on knowledge of managing and optimising digital channels (either client-side or agency side).
  • Experience planning, managing and optimising paid search / online activity to budget and revenue targets.
  • Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics.