FVP Marketing Analytics Lead

3 weeks ago


Singapur, Singapore United Overseas Bank Full time
About United Overseas Bank

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of over 500 branches and offices in 19 countries and territories.

About the Department

We develop integrated products and services targeted at helping small and medium-sized enterprises across the region progress through different stages of growth.

Job Responsibilities
  1. Monetize data and analytics to support sales, marketing, product, and portfolio managers in areas such as prospecting, customer acquisition, and retention.
  2. Build predictive models and analytics using statistical and data science techniques to drive business growth.
  3. Work with the business banking ecosystem and partnership team to increase monetization of partner and platform data.
  4. Manage marketing campaigns and marketing platforms to drive customer engagement and conversion.
Job Requirements
  1. Over 10 years of experience in retail or SME marketing analytics roles within a bank, fintech, or consulting environment.
  2. Strong data and decision science skills, with proficiency in SAS, Python, or R, and experience with Adobe Marketing platform.
  3. Excellent communication and analytical skills, with the ability to develop trusted advisor relationships with business managers and senior management.


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