FVP Marketing Analytics Lead
1 month ago
About the Role
We are seeking a highly skilled Marketing Analytics professional to join our Business Banking team at United Overseas Bank. As a key member of our team, you will be responsible for developing and implementing data-driven marketing strategies to drive business growth and customer engagement.
Key Responsibilities
- Develop and execute data-driven marketing campaigns to acquire and retain customers
- Build and maintain predictive models to identify customer segments and preferences
- Collaborate with cross-functional teams to integrate marketing and sales efforts
- Manage and analyze large datasets to inform business decisions
- Stay up-to-date with industry trends and best practices in marketing analytics
Requirements
- 10+ years of experience in marketing analytics or a related field
- Strong technical skills in data management and analysis
- Experience with Adobe Marketing platform and SAS
- Excellent communication and problem-solving skills
- Ability to work independently and collaboratively in a fast-paced environment
About United Overseas Bank
United Overseas Bank is a leading bank in Asia with a global network of over 500 branches and offices. We are committed to delivering exceptional customer service and innovative financial solutions to our customers.
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