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Creative Marketing Strategist
2 weeks ago
We are seeking a talented Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in strengthening our brand presence and driving customer acquisition and retention across multiple channels.
This is an exciting opportunity for someone who is commercially-minded, analytical, and capable of shaping marketing strategies that are creative yet data-backed. You will work closely with leadership and our creative/content teams, contributing insights, campaigns, and activations that build our presence in Singapore and overseas.
Key Responsibilities- Audit current brand presence and campaigns, propose data-backed strategies
- Monitor performance metrics (Google Analytics, Shopify, CRM dashboards) and generate actionable insights
- Conduct market analysis and track competitive trends
- Plan and execute marketing campaigns to grow both online and offline sales
- Optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows
- Collaborate with operations and product teams to align marketing with new product launches
- Manage SEO and SEM initiatives to improve discoverability
- Plan and optimize paid performance ads across Meta, Google, and other platforms
- Report on campaign ROI and suggest continuous improvements
- Support press and media outreach, draft communication materials when required
- Coordinate external announcements, launches, and event communications
- Identify, engage, and manage influencer collaborations and brand partnerships
- Track performance of partnership activities
- Lead cross-channel campaigns from planning through execution
- Coordinate internal creative and content resources for timely delivery
