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Marketing Product Growth Manager

1 week ago

Singapore SKILLSFORCE MANAGEMENT CONSULTANCY PTE LTD Full time
Job Description

This role demands strong analytical skills, creativity, and the ability to work independently and as part of a team. The successful candidate will be responsible for product planning, executing marketing campaigns, and coordinating events to drive consumer products growth.

Key Responsibilities:

Product Planning:
Analyze category trends and monitor competitor activities. Manage product life cycles and pricing strategies. Support new product launches with marketing materials. Prepare weekly and monthly reports. Track offline and online presence to ensure comprehensive product representation across all touchpoints. Maintain brand consistency across all platforms.

Digital & Social Campaigns:
Plan and execute marketing campaigns aligned with business objectives and effective marketing strategies. Collaborate with agencies to develop digital campaigns to meet KPIs and maximize conversions. Plan monthly social content calendar. Work with agencies to monitor PR coverage and maximize brand awareness.

Event Planning:
Plan and execute product launch events. Coordinate with internal and external teams to meet project timelines.