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Digital Copy Strategist
DDB Asia is a leading interactive agency dedicated to delivering comprehensive digital solutions that span various platforms, from web to mobile and beyond. Our mission is to craft innovative digital marketing strategies that create engaging experiences for users. Established as a prominent entity in the industry, DDB Asia operates with a commitment to excellence and creativity.
Role Overview
At DDB Asia, we believe that a Copywriter is more than just a creator of words. We seek individuals who can adapt and transform their approach to connect with diverse audiences. Whether it's through captivating advertisements or engaging digital content, our Copywriters must be versatile and imaginative, ready to tackle any challenge that comes their way.
Key Responsibilities
Collaborate with clients to understand and interpret their project requirements Generate innovative concepts and ideas across various media platforms (television, radio, digital, social media, outdoor advertising, etc.) in partnership with the Art Director Present creative ideas to both colleagues and clients Acquire in-depth knowledge of clients' products, target demographics, and competitive landscape Craft clear, persuasive, and original content Stay updated with the latest trends in technology and digital marketing Review and edit content for accuracy and grammatical correctness Adapt and refine advertising campaigns based on feedback from the Creative Director and account management team Supervise projects from the production phase to final delivery Manage multiple projects simultaneously, often under tight deadlines Coordinate casting for voiceovers and on-screen talent for productions Work closely with production teams, designers, and other creative professionals Keep abreast of current cultural trends and market dynamics Evaluate the success of advertising initiatives