APAC Consumer Tech Marketing Leader

5 days ago

Singapore beBeeMarketing Full time $150,000 - $200,000
Drive Regional Brand Strategy and Marketing Leadership

This is a high-impact leadership role where you will shape the regional marketing strategy, drive brand growth, and influence global positioning in one of the most dynamic consumer tech categories.

As a Marketing Director APAC, you will lead full-spectrum marketing and brand strategy for a rising AI tech brand across Asia, ensuring alignment with global positioning while tailoring for local market relevance.

The successful applicant will have 6+ years of progressive marketing leadership, with 3+ years managing multi-market APAC strategy, and a proven track record in brand management, strategic marketing, and regional execution across consumer tech, AI, SaaS, or electronics.

You will be responsible for:

  • Brand Management & Positioning: Own and evolve the brand strategy for APAC, ensuring alignment with global positioning while tailoring for local market relevance.
  • Marketing Leadership: Lead the end-to-end marketing function across the region, including Public Relations, social media, product marketing, content, and integrated campaigns.
  • Strategic Communications: Develop and execute high-impact Public Relations strategies to elevate brand visibility across top-tier tech, business, and vertical media.
  • Regional Social Media Strategy: Manage platform-specific strategies across Instagram, TikTok, LinkedIn, X, YouTube, Kakao, and LINE, fostering community engagement and brand advocacy.
  • Content & Thought Leadership: Oversee the creation of premium, market-specific content that reinforces brand authority and drives user education.
  • Integrated Campaign Execution: Architect and manage multi-channel campaigns that drive awareness, engagement, and conversion. Own campaign budgets, timelines, and performance metrics.
The Successful Applicant
  • 6+ years of progressive marketing leadership, with 3+ years managing multi-market APAC strategy
  • Proven track record in brand management, strategic marketing, and regional execution across consumer tech, AI, SaaS, or electronics
  • Experience leading cross-functional teams and managing external agencies
  • Strong analytical mindset with experience in budget ownership and performance optimization
  • Executive presence and ability to influence senior stakeholders across global and regional teams
What's on Offer

This role offers a unique opportunity to shape the future of the company and contribute to its growth and success. As a key member of the founding APAC team, you will have the chance to make a lasting impact and develop your skills and expertise in a rapidly evolving industry.

  • Business Development Manager

    4 days ago

    Singapore Consumer Full time

    **Job Title** : Business Development Manager - Consumer **Summary of Role**: As a New Business Sales Manager you will be responsible for engaging with senior leaders and winning new corporate customers by matching our information services to their business objectives and strategic initiatives. You will be working on one of our leading Intelligence Centres...

  • Consumer Marketing Manager, APAC

    4 weeks ago

    Singapore Meta Full time

    Join to apply for the Consumer Marketing Manager, APAC role at Meta Join to apply for the Consumer Marketing Manager, APAC role at Meta Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on...

  • Consumer Marketing Manager, APAC

    4 weeks ago

    Singapore Meta Full time

    Join to apply for the Consumer Marketing Manager, APAC role at Meta Join to apply for the Consumer Marketing Manager, APAC role at Meta Get AI-powered advice on this job and more exclusive features. Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the...

  • Consumer Marketing Manager, APAC

    3 days ago

    Singapore Meta Full time

    Join to apply for the Consumer Marketing Manager, APAC role at Meta Join to apply for the Consumer Marketing Manager, APAC role at Meta Get AI-powered advice on this job and more exclusive features. Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the...

  • Consumer Marketing Manager, Apac

    2 weeks ago

    Singapore Meta Full time

    Singapore - Full Time**Meta** **Sales & Marketing** **Consumer Marketing** - **Consumer Marketing Manager, APAC Responsibilities**Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior Define and manage comprehensive outbound marketing strategy and planning including...

  • Marketing Director of Consumer AI and Technology

    1 week ago

    Singapore beBeeBrand Full time $160,000 - $200,000

    Job TitleAPAC Marketing Director of AI and Consumer TechLead marketing strategy and brand growth across Asia for a cutting-edge consumer AI startup.Drive regional brand positioning, manage platform-specific social media strategies, and oversee content creation to reinforce brand authority.About the RoleThis is a high-impact leadership position within our...

  • Consumer Marketing Manager, Apac

    2 weeks ago

    Singapore Meta Full time

    **Consumer Marketing Manager, APAC Responsibilities**: - Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior - Define and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan,...

  • Consumer Marketing Manager, APAC

    2 weeks ago

    Singapore Meta IT Full time $120,000 - $200,000 per year

    Singapore • Full TimeMetaSales & MarketingConsumer MarketingMeta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on accelerating company results by unlocking the full potential of markets outside...

  • Apac Consumer Insights Manager for Consumer

    1 week ago

    Singapore 3M Full time

    Job Description: 3M’s Consumer Business Group is seeking a regional Consumer Insights Manager to join the APAC Marketing Centre, Consumer Business Group (CBG), to be a key member the function. This position will be responsible for planning and managing consumer research focused on delivering insights-based direction to the business for operational...

  • Total Rewards Leader Apac

    1 week ago

    Singapore Johnson & Johnson Full time

    Johnson & Johnson is currently recruiting for a Total Rewards Leader, APAC (New Consumer Health Company). This position will be located in Singapore. Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to...