Digital Media Strategist
1 month ago
Job Title: Media Executive/Planner
About the Role:
We are seeking a highly skilled Media Executive/Planner to join our dynamic team at Publicis Groupe. As a key member of our team, you will be responsible for delivering award-winning digital performance campaigns that meet client objectives.
Key Responsibilities:
Planning:
- Develop media strategies, channel/platform recommendations, and prepare detailed media flow-plans for full-funnel campaigns.
- Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
- Engage clients on day-to-day operations, media trend updates, and various campaign reports on local/regional/global levels.
- Read data in terms of past performance, benchmarking for upcoming major & tactical campaigns.
Buying:
- Understand between different funnels & focused on the lower-funnel campaign strategies to meet goals like ROAS.
- Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client's site, ensure ads are properly served and tags are firing).
- Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
- Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
- Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
- Weekly digital reporting, end of campaign reporting, and reconciliation of final costs for finance billings.
Qualifications:
- 1-2 years of digital media experience.
- Meticulous, good with numbers, and able to organize and prioritize tasks and work under tight timelines.
- Resilient to change and willing to learn new skills.
- Strong communication skills, both written and verbal, with internal and external parties.
- Ready to take up initiatives and ownership of projects.
- Good project management skills & a good team player.
What We Offer:
At Publicis Groupe, we offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive compensation package.
How to Apply:
If you are a motivated and experienced Media Executive/Planner looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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