Regional Market Strategist

1 day ago

Singapore beBeePublishing Full time $120,000 - $150,000
Director, Publishing Product Management

Job Overview

As the lead of publishing product management, you will play a critical role in shaping the strategy for regional markets. You will ensure that regional strategies align with the global vision while addressing unique audience insights and needs in your markets.

  • Define and execute regional market strategies that align with the game's global strategy, leveraging understanding of local player behavior, culture, and preferences to tailor the approach for each region.
  • Audit and provide subject matter expertise on League, focusing on player needs and expectations in regional markets, championing audience-specific insights to inform regional publishing activities.
  • Collaborate with global leadership to integrate regional insights into broader global publishing efforts, serving as a key regional voice in strategy discussions.
  • Lead cross-functional teams to execute publishing initiatives, ensuring alignment of brand, community, and communication tactics with the overall game strategy, taking ownership of regional publishing outcomes.
  • Align publishing activities with regional strategy and goals, working closely with local teams to ensure all marketing and community engagement efforts contribute towards defined audience outcomes.
  • Identify capability needs within the region and partner with publishing leadership to equip the team to meet goals, influencing regional tactics and surfacing key needs to global publishing leaders.
  • Act as a bridge between regional and global publishing teams, ensuring local insights drive global efforts and global vision translates effectively to regional markets.
  • Build and manage high-performing, regionally diverse teams, recruiting and mentoring team members and fostering a diverse and growth-oriented team environment.
Required Skills and Qualifications
  • Bachelor's degree in marketing or business administration or comparable work experience.
  • 12+ years of extensive experience in game publishing, entertainment, or a similar field, with a proven track record of leading large regional teams and driving success in product, marketing, and ecosystem goals.
  • 5+ years of experience managing managers and overseeing multi-functional, multicultural teams across different markets.
  • Proven ability to develop and execute strategies for launching or scaling game products or services in multiple regions, with measurable success.
  • Extensive experience working in a global video game or entertainment company, with a strong understanding of the League player base and community.
  • Deep understanding of cultural nuances and market trends within the region, with a demonstrated ability to advocate for local needs in global decision-making.
  • Significant experience in managing complex, cross-functional projects across multiple regions, ensuring alignment with global goals, timelines, and budget constraints.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We prioritize empathy and care about the experiences of players. If you embody player empathy and care about the experiences of players, this could be the role for you.

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