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Trade Ambassador
2 months ago
As a Trade Ambassador at VOON & ASSOCIATES CONSULTANCY PTE. LTD., you will be the face and voice of our brands to the community, crafting and delivering brand programming agreed in our sales, marketing, and advocacy strategy.
About the RoleYou will embody and represent the brand's image and values externally and internally, with the opportunity to leave your legacy as our Spirits expert.
Key Responsibilities- Develop loyalty with the trade, so they list and push Bacardi brands.
- Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.
- Identify and 'mentor' bartenders to become 'brand champions' for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.
- Lead advocacy programs, such as Barrels & Bees, Whisky Dinners, and Highball Challenge.
- Push additional listing of our brands and cocktails in key on-trade accounts.
- Able to conceptualize, execute, and evaluate consumer promotions.
- Manage HORECA and Cocktail Bars – You will be the key account manager for this segment.
- Must be able to communicate very well (English).
- Have good knowledge about the total Spirits category.
- Relevant F&B experience.
- Confident Presenter.
- Socially engaging.
- Wide network of strong industry relationships.
- Strong organizational and time management skills.
- Comfortable with basic Excel/PowerPoint.
- Great communication skills and able to send across messages across very clearly and consistently.
- Loves to deal with different kinds of people. Able to create lasting relationships.
- Insightful. Easy to see consumer or trade trends.
- Willing to travel domestically as well as in the region.
- Founder's mentality – ability to plan and organize your time.
