Growth Marketing Strategist

3 days ago

Singapore Maker Lab Full time
Job Description:

As a Growth Marketing Strategist, you will be responsible for developing user insights, understanding ideal consumer journeys, and building scalable communication avenues through the use of CRM and Mobile technology. You will work closely with cross-functional teams to manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.

About the Role:
This is a dynamic opportunity for an individual to join an exciting project we've embarked on with our technology client. Our client's brand is complex, innovative and paving the way for creative avenues to revolutionize the payment industry in unconventional ways.

We are looking for a seasoned professional who can provide expertise in growth marketing, while developing a breadth of exposure across all marketing functions. This role requires a critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.


Your Responsibilities:
• Develop user insights and understand ideal consumer journeys
• Build scalable communication avenues through CRM and Mobile technology
• Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs
• Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis
• Collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements
• Own the end-to-end process from inception to deployment for push notifications emails and in-app communications
• Report back on performance, including click-through rates, down-funnel metrics impact

Requirements:
• BA/BS degree, or in lieu of degree, relevant work experience
• 3+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience
• Experience working in high-growth, technology-led matrix organisations, ideally with some fintech exposure
• Experience with mobile app and growth marketing/hacking desired
• Experience with CRM marketing technology preferred
• Previous experience in using SQL for growth and marketing analytics
• Able to clearly coordinate and provide information to the cross-functional teams
• Data-driven, being able to convert data into high value business decisions and campaign optimisations
• Proven ability to balance multiple priorities and strong attention to detail
• Exceptional analytical, project and stakeholder management skills
• Copywriting skills are desired

Bonus Points:
• Fluency in another Asian language to support with projects spanning across JAPAC
• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Advertising, and Project Management
• Industries: Advertising Services, Marketing Services, and Technology, Information and Media

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