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Marketing Position Overview

The role of the Marketing Officer plays a significant part in increasing brand awareness and driving sales for businesses. This position involves planning, executing, and supporting marketing initiatives to meet corporate objectives.

Digital Marketing and Campaign Management
  • Support and manage digital marketing campaigns to promote brands, initiatives, products, and services.
  • Conduct basic SEO keyword research and support on-page optimisation efforts.
  • Attain key performance indicators, including improving leads and conversion.
  • Manage and improve online visibility through Google Business ratings to enhance customer trust.
Campaign Support
  • Support the planning and execution of consumer engagement and client visibility campaigns.
  • Prepare and schedule content for digital channels, including social media, emails, and websites.
  • Liaise with clients to collect campaign assets according to timelines and requirements.
  • Assist in maintaining and updating distribution lists in coordination with teams.
  • Track, analyse, and report on campaign performance to provide actionable insights for continuous improvement.
Preparation of Materials for Sales and Business Development
  • Prepare marketing materials, presentations, and sales kits to support business development and outreach initiatives.
  • Support any other tasks as assigned to ensure smooth departmental operations and alignment with business needs.
Event Management Support
  • Provide on-ground event support, including vendor coordination, event setup, and operational assistance to ensure smooth execution of events.
  • Assist in post-event follow-ups and reporting for event documentation.
  • Facilitate necessary approvals from internal and external stakeholders for event activations and filming requests.
  • Prepare and submit required risk assessment documentation for planned activities.
Marketing Support
  • Provide marketing support for fairs, including coordination with teams for event materials, publicity, and on-site marketing needs.
  • Assist in the execution of marketing initiatives as required to support brand and sales growth objectives.
Administrative Support
  • Maintain organised filing of documents for audit and reporting purposes.
  • Provide general administrative support to the marketing team and assist with stakeholder coordination.
Procurement and Finance Support
  • Manage procurement processes, including submissions, invoice processing, and vendor liaison.
  • Track budget utilisation to support accurate monitoring of marketing spend.
  • Liaise with finance on claims, payments, and reconciliations for marketing-related expenses.
  • Support any other tasks as assigned to ensure smooth departmental operations and alignment with business needs.