Digital Marketing Strategist for Outbound Leisure Travel

2 weeks ago


Singapore JTB PTE LTD Full time
Job Description

We are seeking a talented Digital Marketing Strategist to join our team at JTB PTE LTD. As a key member of our marketing department, you will be responsible for developing and implementing targeted multi-channel marketing campaigns to promote outbound leisure travel packages.

Key Responsibilities:
  • Campaign Development & Execution
    • Develop and implement targeted multi-channel marketing campaigns to promote outbound leisure travel packages to high-potential destinations.
    • Manage the end-to-end campaign process, from concept and design to execution and analysis.
  • Market & Destination Research
    • Stay informed on the latest trends in outbound leisure travel, including emerging destinations, seasonal demand, and customer preferences.
    • Conduct market research to identify customer demographics and segment audiences for more effective targeting.
  • Content Creation & Promotion
    • Create compelling content for digital channels (e.g., social media, google ads, website, email) to showcase travel packages, promotions, and destination highlights.
    • Develop destination-specific storytelling that appeals to diverse travel interests and cultures.
  • Partnerships & Cross-Promotions
    • Collaborate with tourism boards, airlines, and hospitality partners to enhance offerings and amplify campaign reach.
    • Work with influencers and content creators in the travel space to drive engagement.
  • Performance Analysis & Optimization
    • Monitor key metrics (e.g., ROI, CTR, customer engagement) to assess campaign success and optimize strategies.
    • Provide regular performance reports and adjust tactics to improve reach and conversion rates.
  • Customer Engagement & Loyalty Programs
    • Implement customer engagement strategies through loyalty programs, email marketing, and personalized recommendations.
    • Foster customer loyalty by ensuring a consistent brand experience across touchpoints.

The ideal candidate will have a Bachelor's degree in Marketing, Business, Tourism, or a related field and 2+ years of marketing experience in the travel industry, specifically in outbound or international leisure travel.

A strong knowledge of digital marketing channels and tools (social media, email marketing, Google Analytics, SEO, PPC) is essential. Proficient in market research, content creation, and campaign management. Excellent communication and interpersonal skills are also required.

Desired Skills:
  • Experience with travel CRM systems and customer segmentation tools.
  • Experience with Shopify for managing our website.
  • Knowledge of key outbound leisure travel markets and trends.
  • Ability to work collaboratively with cross-functional teams and external partners.

$60,000 - $80,000 per annum, depending on experience.



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