Integrated Media Planner: Strategic Marketing Expert

1 month ago

Singapore Starcom Full time

Job Summary

We are seeking a highly skilled Integrated Media Planner to join our team at Starcom. As an Integrated Media Planner, you will be responsible for devising strategies for advertising campaigns to reach their target audience and achieve the intended impact within an agreed budget.

You will have a deep understanding of the media world and be able to creatively integrate both traditional and digital elements into the overall media mix of advertising campaigns. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them.

Key Responsibilities:

  • Develop media strategy, channel recommendations and prepare detailed media flow plans in partnership with your Manager
  • Liaise with media owners for proposals and negotiate better rates and value adds
  • Engage clients and creative agencies on day-to-day operations, competitive tracking & reviews, media trend updates and various campaign reports on a local level
  • Negotiation with media owners for better rates and value adds, Booking of ads and setup of digital ads– both managed service and self-service, Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
  • Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Requirements:

  • At least 1-2 years' experience across both traditional and digital media
  • Meticulous, able to organize and prioritize tasks and work under tight timelines, Resilient to change and willing to keen to learn new skills
  • Strong communication skills, both written and verbal, with internal and external parties
  • Able to generate relevant ideas based on campaign briefs, Good with numbers, Campaign reporting

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The estimated salary range for this position is $60,000 - $80,000 per year, depending on experience and qualifications. We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off. If you are known to be meticulous, strong with numbers and curious about the media world, we want to talk to you.

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