Public Relations Specialist
1 week ago
About Us
The Muslimin Trust Fund Association (MTFA) is a rapidly expanding non-profit organization dedicated to serving the underprivileged community in Singapore. Our mission is to provide financial assistance and support to those in need, focusing on areas such as education, healthcare, welfare, and social services.
As we continue to grow, we are committed to making a positive impact in the lives of those we serve.
Position Overview
The Marketing & Communications Manager will be responsible for enhancing our organization's rebranding and publicity efforts, increasing public awareness, and managing the development and implementation of marketing & communications strategies.
This position will play a crucial role in achieving our organization's business and community goals, enhancing service line growth, and maintaining a positive image in the community and industry.
Your Responsibilities
- Develop content and direct creative execution to provide a consistent, targeted, and impactful message.
- Design campaigns to target specific audiences, emphasizing discipline on campaign performance to inform recommendations for future programs.
- Direct in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
- Contribute ideas for new programs, researching and recommending innovative branding techniques.
- Research and understand key challenges, target audiences, competitive activity, and environmental factors that impact programs within assigned departments.
- Provide hands-on support for assigned departments, paying close attention to timelines.
- Identify and present opportunities for consistency across channels from in-premise signage to digital to print.
- Develop an understanding of short- and long-term goals and planned initiatives.
- Adjust, communicate, and plan changes as necessary to ensure marketing costs are within budget.
- Work closely and proactively with the Executive Director and fellow Leadership Team members to achieve desired outcomes.
- Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
Requirements
- Good organizational, planning, and coordination skills.
- Ability to multi-task and re-prioritize as needed to meet aggressive deadlines.
- Desire to take full ownership of assigned projects and work independently.
- Ability to manage multiple projects simultaneously.
- Possesses a sense of urgency; is self-motivated and detail-oriented.
- Strong interpersonal skills and ability to build collaborative relationships.
- Good verbal presentation, group dynamic, and facilitation skills.
- Proactive approach in resolving problems and issues.
Qualifications
- Bachelor's degree in journalism, communications, marketing, or equivalent/related fields.
- Minimum of 5-7 years of advertising or marketing experience, preferably in social services or non-profit sector.
- Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.).
- Experience working in a high-volume, fast-paced environment.
- Working knowledge of Microsoft Office suite and any web content management system.
- Fluent in written and spoken English & Malay.
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