Strategic Leader: B2B Consumer Marketing
2 days ago
In this pivotal role as Head of B2B Consumer Marketing, you will spearhead the development and implementation of strategies that drive business growth and customer engagement through effective IT solutions.
About the Role
This is an exceptional opportunity to lead a high-performing team of professionals in delivering cutting-edge projects that meet the evolving needs of our business. As the head of B2B Consumer Marketing - IT, your primary focus will be on driving innovation, fostering strong relationships with Asia Pacific businesses, and representing IS&T as a trusted advisor and champion of our organization's vision and values.
Key Responsibilities
- Beyond mere strategy, you will be responsible for creating local B2B systems and consumer IT frameworks that are tailored to our business objectives.
- You will also facilitate planning and execution of initiatives that empower our business to achieve its goals by leveraging technology effectively.
- Fostering a culture of collaboration within the B2B Systems & Consumer team, you will mentor members, provide input to performance reviews, and communicate key decisions, priorities, and project information to staff.
- As a thought leader, you will offer expertise to internal and external stakeholders, aligning technology solutions with business strategies.
- By prioritizing IT initiatives based on organizational needs/strategy, IT workload, and budget, you will ensure alignment and optimize resource allocation.
- You will lead change management activities with a customer-centric focus, advising on options, risks, costs versus benefits, and impacts on end-user products and services, business processes, and system priorities.
- Through analysis of technology trends, you will determine their impact on achieving business goals and identify opportunities for growth.
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