Syfe Pte. Ltd. Communications Lead Position

1 week ago

Singapore SYFE PTE. LTD. Full time
About Syfe

Syfe is a pioneering digital investment platform with a mission to empower individuals to achieve their financial goals and secure a prosperous future. Built on the pillars of expert advice, seamless access, and innovation, we cater to the diverse needs of our clients across proprietary portfolios, cash management solutions, and cutting-edge brokerage services.

Our team combines world-class financial expertise with top-tier technology talent, fostering an environment of excellence in execution. We offer equity ownership to all employees, regardless of seniority or designation, reflecting our commitment to shared success.

We are regulated by prominent financial authorities across Singapore, Hong Kong, and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Syfe has secured significant funding from reputable investors, totalling US$79 million. Our achievements include being recognised as Wealth Management Fintech of the Year by the Asian Banking and Finance Awards and featured among the Top LinkedIn Startups in Singapore.

The Ideal Candidate

We are seeking a seasoned communications professional to drive Syfe's media and communications strategy, working closely with our senior executive team. While prior experience in finance is not essential, the ideal candidate should have a strong interest in investing and personal finance.

Key Responsibilities
  • Develop and execute effective communication strategies to boost brand awareness, customer loyalty, and satisfaction.
  • Oversee all internal and external communications for the company, ensuring consistency and engaging messaging.
  • Plan and execute corporate communication plans to effectively convey the company's purpose, values, growth, and operational model, as well as client and employee value propositions.
  • Manage external corporate communications and media relations to enhance Syfe's brand perception.
  • Draft senior management talking points, speeches, announcements at events, and support the Senior Leadership Team in public appearances and media engagements.
  • Handle media inquiries, write press releases, organize media events, manage on-site media engagement, prepare media kits, and brief spokespersons on FAQs. Conduct risk assessments for potential communication challenges, craft compelling talking points, and analyse media coverage.
Requirements
  • A minimum of 8-10 years of experience in corporate communications and media relations; marketing/PR agency background is advantageous.
  • Strong interest in investing and personal finance is required.
  • Candidates with knowledge of and experience in investing/financial services will be strongly considered.
  • Excellent media relations and PR skills to initiate media pitches on stories and secure coverage.

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