Marketing Professional with Digital Strategy Expertise

6 days ago


Singapore PROPER CONCEPTS PTE. LTD. Full time
Job Description

We are seeking a highly skilled Marketing Executive to join our team at PROPER CONCEPTS PTE. LTD. in Singapore.

About the Role

This is an excellent opportunity for a marketing professional with a strong background in digital marketing strategies to contribute to the growth and success of our F&B establishment.

The successful candidate will be responsible for developing and executing integrated marketing campaigns across various channels, including digital marketing, offline marketing, and partnerships.

Key Responsibilities
  • Contribute to the development and execution of integrated marketing strategies to promote our F&B establishment and its offerings, aligning with business objectives and target audience preferences.
  • Coordinate and implement marketing campaigns across various channels, including digital marketing (website, social media, email), offline marketing (print, events), and partnerships to maximize reach and effectiveness.
  • Assist in creating compelling and engaging content for marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral, ensuring consistency with brand voice and messaging.
  • Monitor and analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and generate insights to optimize future strategies and tactics.
  • Cultivate and maintain relationships with media contacts, influencers, partners, and vendors to leverage opportunities for coverage, endorsements, collaborations, and sponsorships.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3 years experience in marketing roles, with a focus on the F&B industry preferred.
  • Strong understanding of digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
  • Proficiency in content creation and copywriting, with excellent writing and editing skills to produce high-quality marketing materials.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing performance.
Compensation and Benefits

We offer a competitive salary package, estimated at SGD 5,000 - SGD 7,000 per month, depending on experience.

In addition, we provide a comprehensive benefits package, including medical insurance, retirement plan, and paid time off.



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