Marketing Strategy Executive

2 days ago


Singapore TRIDENT DIGITAL TECH PTE. LTD. Full time
About TRIDENT DIGITAL TECH PTE. LTD.

We are a dynamic digital technology company seeking an exceptional Marketing Strategy Executive to join our team. In this role, you will play a crucial part in driving our marketing initiatives and contributing to the growth of our business.

Job Description

Role Overview:

The Marketing Strategy Executive is responsible for developing and executing strategic marketing plans to promote our products and services, drive brand awareness, and generate leads.

Key Responsibilities:

  • Market Analysis and Research: Conduct thorough market research to identify trends, competitor activities, and customer preferences.

Campaign Planning and Execution:

Plan and execute integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.

Performance Monitoring and Optimization:

Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Content Creation:

Generate compelling and engaging content for various marketing channels, including blog posts, social media updates, email campaigns, and more.

Social Media Management:

Manage and grow the company's presence on social media platforms.

Create and schedule regular posts, engage with followers, and monitor social media analytics.

Lead Generation:

Implement lead generation strategies to increase the quantity and quality of leads.

Collaborate with the sales team to ensure seamless lead handoff and conversion.

Event Coordination:

Plan and coordinate marketing events, including webinars, trade shows, and conferences.

Evaluate the success of events and provide recommendations for improvement.

Team Collaboration:

Work closely with sales, product development, and other teams to ensure marketing initiatives align with overall business objectives.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proficiency in digital marketing tools and platforms.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Results-driven and able to meet tight deadlines.

About the Role:

This is an excellent opportunity to join a fast-paced and dynamic company, where you will have the chance to grow professionally and contribute to the company's success.

Salary and Benefits:

The estimated salary for this role is SGD 80,000 - SGD 120,000 per annum, depending on experience. We offer a comprehensive benefits package, including medical insurance, paid time off, and professional development opportunities.



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