Corporate Communications Specialist
2 weeks ago
Job Title: Corporate Communications Specialist
Job Summary:
We are seeking a highly skilled Corporate Communications Specialist to join our team at Panasonic Asia Pacific Pte Ltd. The successful candidate will be responsible for providing regional support and PR guidance to our teams on brand management, crisis management, and reviewing press materials.
Key Responsibilities:
- Enhance the company's brand awareness and corporate image through strategic communications and media outreach.
- Develop and edit news releases, speeches, articles, briefing documents, and other press materials to effectively communicate our brand message.
- Plan and develop a PR plan, including budgets and timelines, to achieve our communications objectives.
- Identify key messages and leverage various media channels to maximize our brand exposure through interviews, editorials, and other media opportunities.
- Craft messages and talking points for senior management to effectively communicate our brand message.
- Organize events, including press conferences, regional conferences, and press tours, to showcase our brand and build relationships with key stakeholders.
- Manage media inquiries and interview requests, and pitch stories to the media to secure coverage for our brand.
- Identify regional PR/media opportunities, such as organizing media roundtables with regional media, to build relationships and secure coverage.
- Share relevant news announcements and article write-ups across the organization and distribute the monthly newsletter to keep stakeholders informed.
- Support crisis communications and drive issues management to protect our brand reputation.
Requirements:
- Minimum 5-8 years of experience in PR or related communications experience and a good understanding of PR practice in B2C and B2B areas.
- Excellent written and verbal communication skills and strong attention to detail.
- Understanding of the Singapore and APAC media landscape.
- Excellent self-presentation, energetic, strong work ethic, and accountability as a team player and member.
- Fast learner with a good learning attitude.
- Pro-active and takes initiative.
- Handling difficult situations and advising people within the organization.
- Complete ownership of tasks assigned and ability to multi-task and meet deadlines.
- Proficiency in Microsoft Windows, Microsoft Office (Outlook, Word, Excel, PowerPoint), and relevant digital experience.
- Motivated and good work attitude.
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