Digital Brand Strategist
4 weeks ago
Career Opportunity: Senior Marketing and Communications Executive
Company Overview:CBM PTE. LTD. is a dynamic organization seeking an experienced Senior Marketing and Communications Executive to drive brand awareness, engage audiences, and develop innovative marketing strategies.
Estimated Salary Range:$80,000 - $120,000 per annum, depending on qualifications and experience.
Job Description:Roles & Responsibilities:
- Drive the development and implementation of engaging brand strategies to promote CBM's narrative across subsidiaries and stakeholder groups.
- Execute branding exercises to support Company policies, programs, and initiatives for both local and international markets.
- Produce corporate brochures, newsletters, and marketing collaterals that showcase the company's vision and mission.
- Maintain, update, and enhance the corporate website for the company, subsidiaries, and JVs.
- Assist in event management, media relations, or sponsorship activities/initiatives and conduct external surveys with clients.
- Conduct market research to support business development strategies.
- Plan and coordinate Company CSR activities.
- Execute go-to-market strategies and brand campaigns to drive brand awareness and engage audiences in Singapore and across the region.
- Develop and manage various brand and marketing collaterals and communications channels, e.g., digital media, social media (LinkedIn, Facebook, Instagram), videos, EDMs, exhibitions.
- Other assignments as directed by the Manager & Management.
Job Requirements:
- Bachelor's degree in Communications, Public Relations, Marketing, Mass Communications, or related fields.
- SEO and Social Media Paid marketing knowledge preferred.
- Excellent design acumen with a proven track record in delivering exceptional marketing plans with strong brand stewardship.
- Creative, able to think out of the box and explore new channels of outreach and messaging to build brand awareness.
- Excellent creative writing and verbal communication skills.
- Strong project and campaign management skills with the ability to multi-task effectively.
- Strong interpersonal skills, collaborative, people-focused, and passionate.
- At least 3-5 years of relevant working experience preferred.
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