Digital Brand Strategist

4 weeks ago


Singapore CBM PTE. LTD. Full time

Career Opportunity: Senior Marketing and Communications Executive

Company Overview:

CBM PTE. LTD. is a dynamic organization seeking an experienced Senior Marketing and Communications Executive to drive brand awareness, engage audiences, and develop innovative marketing strategies.

Estimated Salary Range:

$80,000 - $120,000 per annum, depending on qualifications and experience.

Job Description:

Roles & Responsibilities:

  • Drive the development and implementation of engaging brand strategies to promote CBM's narrative across subsidiaries and stakeholder groups.
  • Execute branding exercises to support Company policies, programs, and initiatives for both local and international markets.
  • Produce corporate brochures, newsletters, and marketing collaterals that showcase the company's vision and mission.
  • Maintain, update, and enhance the corporate website for the company, subsidiaries, and JVs.
  • Assist in event management, media relations, or sponsorship activities/initiatives and conduct external surveys with clients.
  • Conduct market research to support business development strategies.
  • Plan and coordinate Company CSR activities.
  • Execute go-to-market strategies and brand campaigns to drive brand awareness and engage audiences in Singapore and across the region.
  • Develop and manage various brand and marketing collaterals and communications channels, e.g., digital media, social media (LinkedIn, Facebook, Instagram), videos, EDMs, exhibitions.
  • Other assignments as directed by the Manager & Management.

Job Requirements:

  • Bachelor's degree in Communications, Public Relations, Marketing, Mass Communications, or related fields.
  • SEO and Social Media Paid marketing knowledge preferred.
  • Excellent design acumen with a proven track record in delivering exceptional marketing plans with strong brand stewardship.
  • Creative, able to think out of the box and explore new channels of outreach and messaging to build brand awareness.
  • Excellent creative writing and verbal communication skills.
  • Strong project and campaign management skills with the ability to multi-task effectively.
  • Strong interpersonal skills, collaborative, people-focused, and passionate.
  • At least 3-5 years of relevant working experience preferred.


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