Senior Digital Brand Strategist

4 days ago

Singapore EZONE INTERNATIONAL PTE. LTD. Full time

We are seeking an experienced Senior Digital Brand Strategist to lead our digital brand initiatives in Singapore. The successful candidate will be responsible for developing and executing robust integrated brand strategies based on in-depth business customer and market understanding.

Job Description:

The role will involve brand management, marketing planning, campaign development, coordination of rollouts, digital marketing, events strategy, content and collateral development/distribution, and support of marketing communications (internal and external).

Duties:
  • Develop and execute ownership of brand and communication strategy development and execution, shaping and leading campaigns, programs, and initiatives that align with strategic business priorities for EZONESG.
  • Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership, and editorial activities, including budgetary requirements and KPI reporting.
  • Own content strategy to support overall business objectives, sourcing and writing, editing, and proofreading various forms of targeted communications for a broad range of audiences across executive communications, internal/studio communications, and external communications functions.
  • Content will include but is not limited to Town Hall or events presentations and demonstrations, internal newsletters, award entries, case studies, brochures, thought leadership, digital content, client presentations, and email marketing content aligned to brand messaging which support our campaigns.
  • Shape and lead impactful public relations strategies that connect to brand and business goals and respond to current issues and trends in regional media landscapes, profiling projects, thought leadership, talent, executive profiles, special campaigns, and other activities.
  • Develop and execute programs to deliver consistent, high-quality brand experiences.
  • Provide advice and guidance to business stakeholders in the application of brand guidelines to specific applications.
  • Develop and support team in effective and efficient realization of brand strategy with strong innovation master plan and holistic brand campaigns with optimized media mix, especially new launches.
  • Provide technical and commercial support to the business development & marketing team, assisting in solving their technical challenges relating to brand constraints.
  • Analyze data and recommend action plans to drive results.

This role requires excellent product marketing planning, development, and execution skills with a proven ability to deliver multi-market, multi-channel marketing and communication campaigns. Strong interpersonal and time management skills, with the ability to work on multiple projects and meet tight deadlines, are essential.

The ideal candidate will have a deep understanding of various marketing channels and technologies, as well as a proactive, flexible approach and ability to meet tight deadlines and be prepared to travel as required.

Requirements:
  • Bachelor Degree with minimum 2 years' experience in marketing work experience in progressive, fast-paced organizations in Business solutions, Information Communication, and Technology industries.
  • In-depth knowledge and understanding of key social media platforms, branding, including but not limited to LinkedIn, Facebook, and Instagram, abreast with current digital trends and online marketing channels.
  • Experienced with website analytics and social media tools (Google Analytics).
  • Excellent product marketing planning, development, and execution skills with a proven ability to deliver multi-market, multi-channel marketing and communication campaigns.
  • Understanding of digital marketing processes, techniques, and tactics.
  • Proven ability to work effectively with stakeholders at the most senior levels and manage complex projects across multiple services and departments.
  • Strong negotiation and time management skills, with the ability to work on multiple projects and meet tight deadlines.
  • Strong writing and communication skills, with a deep understanding of various marketing channels and technologies.

We offer a competitive salary of SGD 80,000 - 120,000 per annum, commensurate with experience, plus benefits, including health insurance, retirement savings, and professional development opportunities.

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