Healthcare Marketing Professional
2 days ago
At People Profilers, we are committed to delivering exceptional eye care services to our patients. Our team is dedicated to creating a positive and supportive work environment that fosters growth and development.
Job Description
We are seeking a talented Healthcare Marketing Professional to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive patient acquisition and enhance the eye hospital's brand. You will manage digital marketing, content creation, patient engagement, and community outreach to promote our eye care services.
Responsibilities:
- Develop and implement marketing strategies to increase brand visibility and patient volume.
- Lead online marketing efforts (SEO, social media, email campaigns, paid ads).
- Ensure consistent brand messaging across all platforms.
- Develop strategies to retain and engage current patients.
- Plan and execute promotional campaigns to boost foot traffic and consultations.
- Analyze industry trends and competitor activities to refine marketing efforts.
- Build relationships with local organizations to raise awareness about eye health.
- Monitor campaign effectiveness and stay within budget.
Requirements:
- Bachelor's in Marketing, Business, Healthcare, or related field.
- 3-5 years in healthcare marketing (eye care or hospital experience preferred).
- Strong knowledge of digital marketing, excellent communication, and project management abilities.
- Experience with healthcare CRM systems and paid advertising (preferred).
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