Strategic Marketing Communications Lead

1 week ago

Singapore MUSLIMIN TRUST FUND ASSOCIATION Full time
About Us

The Muslimin Trust Fund Association (MTFA) is a leading charitable organization dedicated to supporting the underprivileged in our community through various services.

Guided by our principle of "Towards a sincere pursuit of Ihsan", we aim to create positive impacts within the communities we serve.

Job Summary

We are seeking a highly skilled Strategic Marketing Communications Lead to shape and execute MTFA's communications, branding, and public engagement strategy.

This role focuses on enhancing MTFA's visibility, reputation, and outreach through effective storytelling and brand positioning.

The successful candidate will lead the Publicity and Corporate Communications teams to ensure consistent, impactful messaging that aligns with MTFA's mission, values, and strategic objectives.

Main Responsibilities
  • Brand Strategy & Management:
    • Develop and implement a comprehensive branding strategy that strengthens MTFA's identity and resonates with key stakeholders.
    • Ensure MTFA's messaging and visual identity are consistent across all channels, supporting a unified brand presence.
    • Oversee brand positioning and reputation management efforts to enhance MTFA's visibility and credibility as a leading charitable organization.
  • Public Relations & Media Outreach:
    • Lead the Publicity team in managing media relations, securing press coverage, and promoting MTFA's work in both local and international media.
    • Develop and nurture relationships with media partners, journalists, and influencers to increase public awareness of MTFA's mission and impact.
    • Serve as MTFA's primary spokesperson, handling media inquiries and representing the organization in interviews, events, and other public-facing opportunities.
  • Corporate Communications:
    • Oversee the Corporate Communications team to ensure effective internal and external communications that align with MTFA's values and objectives.
    • Develop strategies for impactful communications to stakeholders, including donors, partners, and volunteers, ensuring transparent and timely information sharing.
    • Lead the development of MTFA's annual reports, newsletters, press releases, and other key publications, ensuring accuracy, clarity, and alignment with MTFA's messaging standards.
  • Digital & Social Media Strategy:
    • Drive MTFA's digital marketing strategy, overseeing the creation and management of content for social media, the website, email newsletters, and other digital platforms.
    • Collaborate with the Publicity team to develop engaging social media campaigns that increase online visibility, foster engagement, and strengthen community connections.
    • Monitor digital trends and analytics to refine digital strategies, optimize audience engagement, and enhance MTFA's online presence.
  • Campaign Development & Execution:
    • Plan and execute integrated marketing campaigns that highlight MTFA's programs, initiatives, and events to relevant audiences.
    • Work closely with the Fundraising team to support fundraising campaigns, ensuring that messaging aligns with MTFA's brand while maintaining distinct responsibilities.
    • Measure and evaluate campaign performance, making data-driven adjustments to optimize reach, engagement, and effectiveness.
  • Stakeholder Engagement & Community Relations:
    • Develop and implement strategies for engaging MTFA's diverse stakeholders, including donors, partners, volunteers, and the community, to foster strong, long-term relationships.
    • Organize and oversee MTFA's community outreach events, ensuring alignment with the organization's goals and values.
    • Provide support to other MTFA departments by creating tailored communications that support their outreach and program objectives.
  • Cross-functional Collaboration:
    • Collaborate closely with the Director/AD of RevOps to align marketing and communications strategies with revenue objectives while maintaining distinct functional responsibilities.
    • Partner with internal teams to provide communications support for MTFA's various programs, ensuring a cohesive approach to public messaging.
  • Leadership & Team Development:
    • Provide mentorship and guidance to the Publicity and Corporate Communications teams, fostering a collaborative, creative, and results-driven work environment.
    • Identify and address skill gaps within the MarComms team, implementing training and development programs as needed.
    • Promote a culture of excellence, innovation, and accountability within the MarComms department.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Master's degree or relevant certifications are a plus.
  • Minimum 5 years of experience in marketing communications, public relations, or related roles within a nonprofit, corporate, or agency setting.
  • Proven track record in brand management, media relations, and digital marketing.
  • Excellent written and verbal communication skills with a strong storytelling ability.
  • Proficiency in digital marketing tools and social media platforms.
  • Strategic thinker with experience in campaign planning, execution, and evaluation.
  • Familiarity with nonprofit communication strategies and branding principles.

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