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Digital Asset Marketing Lead

1 week ago

Singapore Tbwa ChiatDay Inc Full time
Job Overview

We are seeking a skilled Cryptocurrency Listings Specialist to lead our marketing efforts for newly listed tokens.

You will develop and execute comprehensive marketing strategies to promote token listings, ensuring alignment with our overall goals and resonating with a global audience.

This role requires strong expertise in the cryptocurrency space and excellent communication skills to engage both internal and external stakeholders.

About the Opportunity

  • Develop and implement comprehensive marketing campaigns for newly listed tokens.
  • Collaborate with internal teams (e.g., research, legal, and business development) to ensure cohesive token listing strategies.
  • Manage relationships with token projects to coordinate co-marketing activities and community engagement.
  • Leverage data analytics to monitor campaign performance, optimize strategies, and report results to senior management.
  • Ensure that all marketing materials comply with regulatory and compliance standards.

What We Look For In You

  • Bachelor's degree in Marketing, Business, or a related field.
  • Prior experience in marketing, with a focus on blockchain, cryptocurrency, or fintech sectors.
  • Proven track record of managing successful digital marketing campaigns in crypto space.
  • Strong project management skills, capable of handling multiple priorities under tight deadlines.
  • Familiarity with cryptocurrency exchanges, tokenomics, and blockchain trends.