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Mobile Marketing Leader for Free-to-Play Online Games

7 days ago

Singapore goGame Pte Ltd Full time
Job Overview

We are seeking a skilled Mobile Marketing Leader to join our team at goGame Pte Ltd.

Key Responsibilities:
  • Craft and execute global performance marketing campaigns to promote our mobile games.
  • Develop and manage marketing budgets, defining the marketing mix based on CPI and install volume targets.
  • Execute performance marketing and user acquisition plans across various stages of a game's lifecycle, including pre-launch, launch, and sustain.
  • Maintain a marketing roadmap for a portfolio of games and train and lead a multi-disciplinary art and marketing team in creating best-in-class creatives and initiatives.
Required Skills and Qualifications:
  • 5 years of experience in promoting mobile applications.
  • Good understanding of free-to-play online mobile games, game mechanics, and monetization strategies.
  • Strong hands-on experience running AdWords and Facebook campaigns.
  • Experience in data-backed and process-driven decision-making.
Benefits:
  • Opportunity to work with a leading mobile game publisher.
  • Chance to develop and implement innovative marketing strategies.
  • Collaborative and dynamic work environment.